This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

When you send letters or announcements, you don't always get the response you expect. 'The Direct Mail Strategy for Entrepreneurs' is a book that treats direct mail as a single strategy, from planning ...

Call me crazy, but I look forward to getting my mail each day, partly because we do direct mail all the time, but also partly because of my curiosity on what is being sent by others. Of course I am ...

New Insights Reveal How Artificial Intelligence and Neuroscience-Driven Strategies Boost Engagement and Drive Results in Direct Mail Marketing Houston, Texas--(Newsfile Corp. - October 14, 2024) - ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

I have been working with direct mail for a long time, which means I probably look at my mailbox a little differently than most people. Where someone else sees a stack of mail, I see targeting, format, ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more ...